Market Positioning
Iyyi is a mid-market brand specializing in heat-resistant expandable kitchenware. They target domestic users who require versatile bowls that transition seamlessly from the refrigerator to the microwave.
TECHNICAL SPECS SHEET
- Material Science:
- High-density Silicone with specialized heat-retention properties; BPA/Lead Free.
- Temperature & Resistance:
- Safe for temperatures between -40°C and 230°C (Microwave safe).
- Maintenance Protocol:
- Dishwasher safe; specifically designed with smooth interiors to prevent food sticking.
- Stacking & Modularity:
- Modular design compatible with "Me Fam" ecosystem for mixed-brand storage.
| Model Name | Best Use Case | Capacity/Dimensions |
|---|---|---|
| IYYI 800ML Silicone Collapsible Bowl with Lid | Office Lunch / Reheating | 800ml |
