Market Positioning: Wokani focuses on the "Boho-Chic" market, utilizing textured fabrics like boucle and sherpa. Their primary user base is Gen-Z and Millennial decorators looking for "Instagrammable" aesthetic textures.
TECHNICAL SPECS SHEET
- Material Science:
- Mixed-texture Boucle and Faux Sherpa; reinforced stitching on inner seams to prevent fraying of textured loops.
- Temperature & Resistance:
- High insulating properties (Sherpa backing); friction-resistant weave designed to withstand heavy daily use on main living room sofas.
- Maintenance Protocol:
- Turn inside out before washing. Machine wash cold, gentle cycle. Avoid bleaching to protect neutral pigment integrity.
- Stacking & Modularity:
- High-texture surface creates natural "grip" for stacking pillows without slipping; fits standard 18-inch inserts.
| Model Name | Best Use Case | Capacity/Dimensions |
|---|---|---|
| Boho Faux Fur Throw Pillow Covers - Set of 2 | Bohemian-themed living rooms and cozy reading nooks. | 18 x 18 inches (Pack of 2) |
