Market Positioning
Volcom is a premium lifestyle brand rooted in skate and surf culture, offering high-performance apparel for enthusiast youth. Their products target the professional-amateur circuit and style-conscious families who prioritize brand heritage and textile longevity.
TECHNICAL SPECS SHEET
- Material Science:
- Premium ring-spun cotton and recycled polyester blends (Repreve technology); features PVC-free screen print inks.
- Temperature & Resistance:
- Pre-shrunk fabric to prevent thermal contraction; high resistance to saltwater corrosion and pilling.
- Maintenance Protocol:
- Turn garment inside out before washing to protect graphic hit; cool iron only (do not iron over print).
- Stacking & Modularity:
- Slim-fit profile optimized for luggage packing; low-bulk seams for comfortable layering under hoodies or jackets.
| Model Name | Best Use Case | Capacity/Dimensions |
|---|---|---|
| Aqua Alien Surf Graphic Tee for Boys | Skateboarding / Coastal Casual wear | Size 16 / Slim Youth Fit |
