Market Positioning
Tru Earth is a premium eco-innovation brand disrupting the laundry category with zero-waste technology. It targets eco-conscious consumers and travelers looking to eliminate plastic waste and liquid mess.
TECHNICAL SPECS SHEET
- Material Science:
- Polyvinyl Alcohol (PVA) based strips; Paraben-free, Phosphate-free, and biodegradable; Plastic-free cardboard packaging.
- Temperature & Resistance:
- Dissolves completely in both hot and cold water; Not sensitive to freezer temperatures; Keep away from high humidity.
- Maintenance Protocol:
- Store in a cool, dry place; No cleanup required after use as the product dissolves entirely.
- Stacking & Modularity:
- Ultra-slim envelope format; Stackable by the hundreds in minimal drawer space; ideal for small-space living.
| Model Name | Best Use Case | Capacity/Dimensions |
|---|---|---|
| Tru Earth Compact Dry Laundry Detergent Sheets, Up to 64 Loads | Zero-waste laundry, travel, and apartment living | 32 Sheets (64 Loads) |
