Market Positioning: Tirtyl is a disruptive entry-level to mid-tier brand focused on the "zero-waste" refill economy. Its primary user base consists of eco-conscious home users looking to eliminate single-use plastics from their cleaning routine.
- Material Science:
- Effervescent tablets using citric acid and sodium carbonate. Non-toxic, biodegradable surfactants.
- Temperature & Resistance:
- Tablets should be dissolved in room temperature or lukewarm water; stable once diluted for up to 6 months.
- Maintenance Protocol:
- Rinse reusable spray bottles between refill cycles. Do not mix different tablet types in the same vessel.
- Stacking & Modularity:
- Ultra-compact tablet format allows for high-density storage; 4 refills occupy 95% less space than traditional liquid bottles.
| Model Name | Best Use Case | Capacity/Dimensions |
|---|---|---|
| Tirtyl Multi-Surface Cleaner Refills - 4 Pack | All-purpose daily cleaning and plastic waste reduction. | 2L Total Yield (4 x 500mL) |
