Market Positioning: The Gym People is a performance-oriented mid-market brand specializing in squat-proof, durable athletic wear. Their user base consists of dedicated gym enthusiasts and weightlifters.
TECHNICAL SPECS SHEET
- Material Science:
- Thick-gauge Polyamide/Spandex; high-density knit designed for zero-transparency (Squat-Proof technology).
- Temperature & Resistance:
- Highly resistant to abrasion from gym equipment; maintains structural integrity up to 50°C washing.
- Maintenance Protocol:
- Machine wash with mild detergent; avoid drying with rough fabrics (towels) to prevent pilling.
- Stacking & Modularity:
- Heavyweight fabric provides rigid folding properties for structured shelf organization.
| Model Name | Best Use Case | Capacity/Dimensions |
|---|---|---|
| High Waist Yoga Pants with Pockets for Women | Heavy Lifting/Squats | Medium / High-Compression |
