Market Positioning
Tepook is positioned as an entry-level lifestyle brand focusing on affordable, high-comfort home textiles. Its primary user base consists of residential homeowners and parents looking for budget-friendly nursery and dorm room solutions.
TECHNICAL SPECS SHEET
- Material Science:
- High-density synthetic Micro-Polyester fibers with a high-pile shaggy finish; backed with non-slip PVC/SBR dots. BPA-free and hypoallergenic for child safety.
- Temperature & Resistance:
- Safe for indoor ambient temperatures; not compatible with heated flooring systems exceeding 30°C. High UV resistance to prevent fiber fading.
- Maintenance Protocol:
- Vacuum with low-power suction only. Spot clean with mild detergent; machine wash on cold/delicate cycle if necessary. Air dry only; do not tumble dry.
- Stacking & Modularity:
- Highly compressible for seasonal storage; low-profile height when folded. Designed to be layered over hardwood or tile surfaces.
| Model Name | Best Use Case | Capacity/Dimensions |
|---|---|---|
| Super Soft Cream Shaggy Rug for Kids’ Room | Nursery & Bedside Accent | 2 x 3 Feet |
