Market Positioning
Sofra is an entry-level "Fast Fashion" brand focusing on lightweight layering solutions. Its primary user base includes home users looking for budget-friendly activewear and loungewear.
TECHNICAL SPECS SHEET
- Material Science:
- Thin-gauge cotton/poly jersey; lightweight metal or plastic zippers (nickel-free).
- Temperature & Resistance:
- Optimal for 15-25°C environments; low thermal resistance for breathability.
- Maintenance Protocol:
- Zip up before washing to prevent snagging; wash with cold water to avoid shrinkage.
- Stacking & Modularity:
- Ultra-low profile when folded; allows for triple-stacking in standard storage bins.
| Model Name | Best Use Case | Capacity/Dimensions |
|---|---|---|
| Lightweight Cotton Zip-Up Hoodie for Women | Gym-to-home transition wear | Size Large (Heather Grey) |
