Market Positioning
SmartyPants is a premium, science-led brand specializing in multi-functional supplements that include Omega-3s. They target families seeking a "comprehensive" single-supplement solution to replace multiple vitamins.
- Material Science:
- Amber or opaque PET plastic to protect light-sensitive Omega-3 oils; Polypropylene (PP) caps. BPA-free.
- Temperature & Resistance:
- Contains fish oils or ALA; high temperatures can cause oxidation/rancidity. Store in a cool, dark place below 22°C.
- Maintenance Protocol:
- Ensure lid is tightened immediately after use to minimize oxygen exposure. Do not transfer to clear glass jars.
- Stacking & Modularity:
- Uniform cylindrical packaging optimized for retail shelf density; lids are indented for secure vertical stacking.
| Model Name | Best Use Case | Capacity/Dimensions |
|---|---|---|
| SmartyPants Omega 3 Kids Multivitamin Gummies | Brain and immune support | 60 Count |
| SmartyPants Organic Kids Multivitamin Gummies, 120 Count | Organic-certified comprehensive care | 120 Count |
| SmartyPants Kids Daily Gummy Vitamins - 120 Count | Digestive regularity + vitamins | 120 Count |
| SmartyPants Toddler Multivitamin Gummies - 180 Count | Early developmental support | 180 Count |
