Market Positioning: Premium lifestyle and hydration brand focusing on sleek aesthetics and high-grade materials. Primary user base is modern families and school-aged children.
- Material Science:
- 600D Polyester with reinforced stitching; Hadley and Fletcher lines use BPA-free insulation liners.
- Temperature & Resistance:
- High-density thermal insulation for lunch bags; backpack materials are abrasion-resistant.
- Maintenance Protocol:
- Backpacks: Hand wash only. Lunch boxes: Interior is wipeable; exterior is spot clean.
- Stacking & Modularity:
- Fletcher collection designed to accommodate Simple Modern water bottles in side pockets.
| Model Name | Best Use Case | Capacity/Dimensions |
|---|---|---|
| Simple Modern Medium Disney Toddler Backpack | Elementary/Kindergarten | 15 inches tall |
| Simple Modern Peppa Pig Kids Lunch Box | Insulated Meal Storage | Hadley Collection Standard |
