Market Positioning: Seventh Generation is a premium eco-conscious brand focusing on plant-derived ingredients and sustainability. It targets environmentally aware families and health-conscious households who prioritize non-toxic, biodegradable cleaning agents.
TECHNICAL SPECS SHEET
- Material Science:
- 100% Post-Consumer Recycled (PCR) plastic bottles; Wipes utilize biodegradable cellulose/wood pulp fibers; BPA/BPS-Free.
- Temperature & Resistance:
- Stable in temperatures up to 40°C; active botanical oils (Thymol) remain efficacious in cool and room temp environments.
- Maintenance Protocol:
- Wipe canisters must be sealed tightly to prevent evaporation; bottles are fully recyclable through standard municipal streams.
- Stacking & Modularity:
- Cylindrical canister design for vertical stacking; spray bottles feature a uniform neck size for standardized storage bins.
| Model Name | Best Use Case | Capacity/Dimensions |
|---|---|---|
| Seventh Generation Disinfecting Multi-Surface Cleaner, Lemongrass Citrus - 26 Oz, Pack of 4 | Hard surface disinfection and degreasing | 26 Oz per bottle |
| Seventh Generation Lemongrass Disinfecting Wipes, 70 Count | Quick sanitation for high-touch points | 70 Count (Pack of 6) |
| Seventh Generation Lemongrass Disinfecting Wipes, 70 Pack | Home office and general kitchen use | 70 Wipes |
