Market Positioning: Rudransha occupies a premium decorative niche, specializing in high-quality embroidered textiles for residential interiors. Their primary user base consists of homeowners and nursery designers looking for artisanal-style statement pieces with detailed craftsmanship.
TECHNICAL SPECS SHEET
- Material Science:
- Natural cotton and linen-blend canvases; high-tensile polyester embroidery thread. Hypoallergenic and chemical-dye free for skin-contact safety.
- Temperature & Resistance:
- Heat resistant up to 60°C for ironing; UV resistant embroidery to prevent fading in sunlit reading nooks.
- Maintenance Protocol:
- Spot clean recommended; hand wash cold with mild detergent. Lay flat to dry to preserve embroidery tension; do not tumble dry.
- Stacking & Modularity:
- Designed for "Lumbar Layering." Slim profiles allow for nesting in front of standard square cushions (18x18 or 20x20) for depth.
| Model Name | Best Use Case | Capacity/Dimensions |
|---|---|---|
| Sweet Dreams Embroidered Lumbar Pillow Cover | Nursery and Bedroom Accent | 12x18 Inches |
| Dog Kisses Fix Everything Lumbar Pillow Cover | Living Room / Pet Enthusiast Decor | 12x20 Inches |
| Never Grow Up Lumbar Pillow Cover - Navy Blue | Playrooms and Whimsical Spaces | 12x20 Inches |
