Market Positioning: Rhd positions itself as a specialized entry-level utility brand focusing on ultra-portable appliances. It primarily serves budget-conscious solo travelers and students requiring compact, reliable heating solutions for small living spaces.
- Material Science:
- Food-grade 304 Stainless Steel interior with a high-density Polypropylene (PP) cool-touch exterior housing; 100% BPA-free components.
- Temperature & Resistance:
- Boiling point threshold of 100°C (212°F); equipped with NTC thermistor for auto-shutoff and boil-dry protection (device deactivates if dry).
- Maintenance Protocol:
- Hand-wash only; interior can be descaled with citric acid or vinegar; electrical base/housing must remain dry and never be submerged.
- Stacking & Modularity:
- Integrated cord-wrap design; non-modular stand-alone unit designed for vertical storage in luggage or narrow cabinets.
| Model Name | Best Use Case | Capacity/Dimensions |
|---|---|---|
| Portable Stainless Steel Electric Kettle, 0.5L | International travel and hotel room use | 0.5L / Approx. 6.5" x 4" |
