Market Positioning: Puracy is a Premium-level "clean label" brand frequently featured in viral social media trends. They target young professionals and parents who demand non-toxic, plant-powered formulas and modern packaging.
- Material Science:
- Flexible, low-plastic-weight refill pouches to minimize carbon footprint. Sulfate-free, non-toxic, and plant-based liquids.
- Temperature & Resistance:
- Stable in high-humidity environments. Do not expose pouches to sharp objects or temperatures exceeding 100°F.
- Maintenance Protocol:
- Spout-pour design requires no maintenance; simply seal cap after refilling to prevent air exposure.
- Stacking & Modularity:
- Flexible pouch design allows for flat-laying or hanging, significantly reducing storage volume compared to rigid bottles.
| Model Name | Best Use Case | Capacity/Dimensions |
|---|---|---|
| Puracy Lavender & Vanilla Foaming Hand Soap Refill | Eco-friendly, sulfate-free hand care | 48 fl oz |
