Market Positioning: Propel occupies an accessible entry-level position in the fitness hydration market, focusing on zero-sugar flavored water enhancement. It is primarily targeted at home fitness enthusiasts and casual gym-goers seeking vitamin-enriched electrolyte support without caloric density.
TECHNICAL SPECS SHEET
- Material Science:
- Individual sachet packaging utilizing multi-layer foil laminate for moisture barrier protection; BPA-free and non-toxic food-grade materials.
- Temperature & Resistance:
- Designed for dissolution in ambient or cold water (33°F to 75°F); powder stability maintained up to 100°F if kept in a dry environment.
- Maintenance Protocol:
- Single-use disposable packets; mixed solution should be consumed within 24 hours if kept in a sealed, refrigerated container.
- Stacking & Modularity:
- High-density carton packaging designed for vertical stacking; individual sticks are slim-profile for portability in standard pocket or gym bag compartments.
| Model Name | Best Use Case | Capacity/Dimensions |
|---|---|---|
| Kiwi Strawberry Propel Powder Packets, 30 Count | Daily hydration and vitamin C/E supplementation | 30 Packets (0.08 oz per stick) |
| Electrolyte Water Drink Mix Packets, Berry Flavor | On-the-go short-term hydration trials | 10 Packets (0.08 oz per stick) |
| Hydration Packets - Sugarless Electrolyte Powder, 50 Count | Bulk pantry stocking for high-frequency users | 50 Packets (4 Flavor Variety) |
