Market Positioning
Popshion is an entry-level specialist in children's novelty wear, focusing on educational and space-themed graphics. Their primary users are parents of toddlers and primary-age children who prioritize soft fabrics and engaging designs.
TECHNICAL SPECS SHEET
- Material Science:
- 100% Organic Natural Cotton; tagless design for sensory-friendly home use.
- Temperature & Resistance:
- Double-stitched necklines for resistance against active play; heat-transferred labels.
- Maintenance Protocol:
- Machine wash warm; tumble dry medium. Turn inside out to protect glow-in-the-dark or detailed graphics.
- Stacking & Modularity:
- Sized for modular growth; sleeves designed for easy "cuffing" to extend product lifespan.
| Model Name | Best Use Case | Capacity/Dimensions |
|---|---|---|
| Kids' Long Sleeve Space Planet Graphic Shirt | Cool Weather Play / Educational Wear | Size 6T / Toddler-Youth |
