Market Positioning
Papaya occupies a premium niche in the sustainable home goods market, focusing on lifestyle-conscious consumers. The brand bridges the gap between traditional paper towels and heavy-duty sponges for a high-efficiency home kitchen environment.
TECHNICAL SPECS SHEET
- Material Science:
- Natural cellulose and cotton fibers (70/30 blend). 100% Compostable and BPA/PVC Free.
- Temperature & Resistance:
- Heat resistant up to 100°C for sterilization; not for oven use. High tensile strength when wet.
- Maintenance Protocol:
- Machine washable or top-rack dishwasher safe. Air dry using the provided hanging hook to prevent bacterial growth.
- Stacking & Modularity:
- Designed for vertical storage via adhesive hooks. Flat-profile sheets allow for space-saving nesting in drawers when dry.
| Model Name | Best Use Case | Capacity/Dimensions |
|---|---|---|
| Papaya Reusable Paper Towels, 2-Pack - 2 Sheets + 1 Hooks | Sustainable spills management and surface polishing. | 7" x 8" per sheet |
