Market Positioning
Orrd targets the high-end interior design market with contemporary, architectural furniture. Their primary users are homeowners seeking "statement pieces" that provide functional mechanical advantages.
TECHNICAL SPECS SHEET
- Material Science:
- High-gloss fluted polymers and premium MDF; pneumatic soft-close lift gas springs.
- Temperature & Resistance:
- Oven/Microwave: N/A. Surface is resistant to lukewarm temperatures but requires coasters for hot items.
- Maintenance Protocol:
- Use specialized wood/plastic polish for fluted surfaces to prevent dust buildup in grooves.
- Stacking & Modularity:
- Fixed architecture; modularity provided through internal dividers for storage organization.
| Model Name | Best Use Case | Capacity/Dimensions |
|---|---|---|
| Modern Fluted Lift-Top Coffee Table with Storage | Designer homes focusing on texture (fluting) and hidden utility. | Standard rectangular profile with elevated height adjustment. |
