Market Positioning
Npjy occupies the entry-level lifestyle segment, focusing on vintage-inspired aesthetics for casual daily wear. The primary user base consists of home and lifestyle consumers seeking affordable, distressed fashion accessories.
TECHNICAL SPECS SHEET
- Material Science:
- 100% Washed Cotton Twill; features breathable natural fibers and hypoallergenic metallic slide buckles.
- Temperature & Resistance:
- UV resistant fabric coating; sweatband designed for moisture absorption in temperatures up to 40°C.
- Maintenance Protocol:
- Hand wash recommended to preserve "distressed" texture; air dry only to prevent crown shrinkage.
- Stacking & Modularity:
- Unstructured crown allows for flat-pack nesting during travel; highly malleable for compact storage.
| Model Name | Best Use Case | Capacity/Dimensions |
|---|---|---|
| Adjustable Low Profile Cotton Dad Hat - Black | Casual Streetwear & Travel | One Size (Adjustable) |
