Market Positioning
Newong is a niche residential brand focusing on natural material solutions. They target eco-conscious consumers who prefer natural lambswool over synthetic microfibers.
TECHNICAL SPECS SHEET
- Material Science:
- Natural Australian lambswool (lanolin-rich) and lightweight aluminum alloy handles.
- Temperature & Resistance:
- Not heat resistant; lambswool can singe if used on hot lightbulbs or appliances.
- Maintenance Protocol:
- Hand wash with wool-safe detergent only; lanolin can be replenished with specific sprays.
- Stacking & Modularity:
- Fixed-head design with telescopic handle for simple reach extension.
| Model Name | Best Use Case | Capacity/Dimensions |
|---|---|---|
| NEWONG Extendable Lambswool Duster | Delicate dusting (bookshelves/art) | 30-55" Extension |
