Market Positioning
New Chapter is a "Premium/Holistic" brand recognized for its commitment to fermentation and reduced-sugar profiles. It targets wellness-oriented families who prioritize lower glycemic impact and non-GMO verification.
- Material Science:
- Low-sugar pectin matrix; Recyclable plastic (BPA-free); Natural fruit fiber components.
- Temperature & Resistance:
- Highly sensitive to high heat; store in a temperature-controlled environment below 25°C.
- Maintenance Protocol:
- Keep bottle closed to prevent hardening; store in a dry location to maintain reduced-sugar stability.
- Stacking & Modularity:
- Standardized supplement bottle size for easy integration with adult New Chapter products.
| Model Name | Best Use Case | Capacity/Dimensions |
|---|---|---|
| Kids Multivitamin Gummies with Less Sugar, 60ct | Reduced sugar nutritional balance | 60 Count |
