Market Positioning: Neverwhy positions itself as a minimalist, functional brand for adults and students who prefer understated aesthetics. It occupies the "Budget-Premium" space, offering high durability without decorative frills.
TECHNICAL SPECS SHEET
- Material Science:
- High-density Oxford cloth with thickened aluminum foil thermal insulation (BPA Free).
- Temperature & Resistance:
- Thermal insulation up to 4 hours; Leak-proof construction prevents condensation seepage.
- Maintenance Protocol:
- Hand wash recommended; Wipe internal foil with disinfectant wipes after each use.
- Stacking & Modularity:
- Features a buckle-handle design allowing the bag to be attached to backpacks or larger luggage.
| Model Name | Best Use Case | Capacity/Dimensions |
|---|---|---|
| Insulated Compact Lunch Bag for Work & School | Commuting and space-saving storage | 5 Liters |
