Market Positioning: Nellie's is a mid-to-premium heritage brand specializing in vintage-inspired, planet-friendly cleaning bulk goods. It serves both minimalist homeowners and families prioritizing hypoallergenic, toxin-free laundry care.
- Material Science:
- Sodium Carbonate and Sodium Percarbonate based; Vegan and Leaping Bunny Certified; Septic-safe and Biodegradable.
- Temperature & Resistance:
- Optimized for HE (High Efficiency) and standard machines; effective in all water temperatures.
- Maintenance Protocol:
- Containers (Metal Tins) are infinitely recyclable or reusable; scoop should be kept dry to prevent clumping.
- Stacking & Modularity:
- Signature tin packaging features rolled edges for secure vertical stacking in laundry closets.
| Model Name | Best Use Case | Capacity/Dimensions |
|---|---|---|
| Nellie's Oxygen Brightener - Laundry Stain Remover, Planet-Friendly - Alternative to Bleach for Brighter Whites and Colors - Hypoallergenic and Septic-Safe (50 Scoops) - (Made in Canada) | Revitalizing whites and removing stubborn organic stains. | 50 Scoops |
| Nellie's Laundry Soda, 100 Load Tin 3 Pack Non Toxic, Biodegradable, Hypoallergenic, Vegan, Leaping Bunny Certified | Daily high-volume laundry for sensitive skin. | 300 Loads Total (3 Tins) |
