Market Positioning
Meland is a premium children's lifestyle brand that integrates electronics with textiles to create interactive apparel. They target parents looking for high-quality, "wow-factor" gifts for role-playing and special events.
- Material Science:
- Multi-layer Tulle, Satin, and Integrated LED circuits; Phthalate-free and non-toxic fabric dyes.
- Temperature & Resistance:
- Avoid high heat (ironing); electronics rated for dry conditions; do not expose to open flame.
- Maintenance Protocol:
- Dry clean only OR localized spot cleaning; remove battery packs before storage.
- Stacking & Modularity:
- Hanging storage recommended; includes garment bag compatibility to protect LED filaments.
| Model Name | Best Use Case | Capacity/Dimensions |
|---|---|---|
| Light Up Princess Dresses for Girls 3-10 | Birthdays/Themed Parties | Ages 3-10 (S/M/L) |
