Market Positioning
Little Remedies is positioned as a trusted entry-level to mid-tier healthcare brand specializing in "clean" pediatric wellness. Its primary user base consists of parents and caregivers seeking gentle, non-medicated solutions for infants and newborns.
- Material Science:
- Medical-grade Low-Density Polyethylene (LDPE) for squeeze bottles and Polypropylene (PP) for caps; 100% BPA, PVC, and Phthalate-free.
- Temperature & Resistance:
- Designed for ambient storage (15°C - 30°C). Not microwave or oven safe; high heat may compromise bottle integrity and solution sterility.
- Maintenance Protocol:
- The nozzle should be wiped clean after each use with a sterile tissue. Do not submerge the pump or tip in water to prevent contamination of the saline solution.
- Stacking & Modularity:
- Cylindrical and ergonomic vertical design for standard medicine cabinet storage; non-modular but features tamper-evident seals for safety.
| Model Name | Best Use Case | Capacity/Dimensions |
|---|---|---|
| Little Remedies Saline Spray & Drops for Babies | Congestion relief for newborns | 3 x 0.5 fl oz |
| Little Remedies Noses Saline Spray Drops, 1 Fl Oz | Daily nasal moisturizing | 1 fl oz |
