Market Positioning
Joy Walker occupies the performance-entry segment, focusing on high-utility outdoor accessories for budget-conscious hikers. Their primary user base consists of recreational day-hikers and occasional travelers seeking reliable moisture protection without a premium price tag.
TECHNICAL SPECS SHEET
- Material Science:
- High-density 190T/210T Polyester or Nylon fabric with a Silver PU coating. Formulated to be PVC-free and highly breathable.
- Temperature & Resistance:
- Operational range from -10°C to 50°C. Hydrostatic head rating typically exceeds 2000mm for sustained rain resistance.
- Maintenance Protocol:
- Hand wash only with mild soap. Do not iron or machine dry; air dry away from direct sunlight to preserve the waterproof coating.
- Stacking & Modularity:
- Highly compressible; integrates into a self-contained or external drawstring pouch for minimalist storage within pack side-pockets.
| Model Name | Best Use Case | Capacity/Dimensions |
|---|---|---|
| Waterproof Backpack Rain Cover for Hiking and Travel | Day hiking and urban commuting | Small (15-25L) |
