Market Positioning: Lifestyle-centric mid-range brand combining mental wellness with productivity. Primary users are creative professionals and students seeking "inspiring" organizational layouts.
- Material Science:
- Environmentally friendly soy-based inks; Recyclable paper stock; Reinforced paperboard covers with matte finish.
- Temperature & Resistance:
- Standard indoor tolerance; paper is treated to prevent yellowing over a 24-month cycle.
- Maintenance Protocol:
- Keep away from direct sunlight to preserve cover art color depth; store flat to protect wire-o binding.
- Stacking & Modularity:
- Slimline design compatible with standardized 7x9 journal covers.
| Model Name | Best Use Case | Capacity/Dimensions |
|---|---|---|
| Planner 2025-2026 - JUL 2025 - JUN 2026, Academic Planner 2025-2026, 6.5" x 8.5", Weekly and Monthly with Inspiring Quotes, Twin-wire Binding, Premium Paper, Back Pocket & Hardcover | Wellness-focused Academic Planning | 6.5" x 8.5" |