Market Positioning: "If" is a design-centric brand focused on giftable, aesthetic book accessories for the entry-level lifestyle market. Their primary users are casual readers who prioritize visual appeal and portability.
- Material Science:
- Soft-touch matte plastic and lightweight spring steel for clips; uses standardized button-cell or AAA power sources.
- Temperature & Resistance:
- Standard dry indoor conditions only. Low heat output from small-wattage LED bulbs.
- Maintenance Protocol:
- Replace batteries promptly to avoid leakage. Wipe with dry cloth to maintain matte finish.
- Stacking & Modularity:
- Ultra-slim "bookmark" style form factor; designed to clip onto paperbacks without creasing pages.
| Model Name | Best Use Case | Capacity/Dimensions |
|---|---|---|
| The Little Book Light - Gray | Lightweight paperback reading | Compact / Slim Profile |
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