Market Positioning: Jellyea targets the mid-market student demographic with a focus on "cozy" aesthetics. The primary user base is middle and elementary schoolers looking for soft-touch materials and high organization.
TECHNICAL SPECS SHEET
- Material Science:
- Soft-brushed Nylon and Poly-blend fabrics; Zinc alloy hardware for keychains and zippers.
- Temperature & Resistance:
- Colorfast technology prevents bleeding in temperatures up to 60°C; low-temperature flexibility.
- Maintenance Protocol:
- Machine washable on gentle; air dry. High-heat drying may damage flower/plush accessories.
- Stacking & Modularity:
- Features external "D-rings" for modular attachment of keychains and external charms.
| Model Name | Best Use Case | Capacity/Dimensions |
|---|---|---|
| JELLYEA Kawaii Backpack for Teen Girls Tote Bag - with Flower Accessories Bear Keychain Cute School Middle Elementary Bookbags (Black) | Daily Middle School / Social Outings | Large Capacity Bookbag |
