Market Positioning
Isshah is a boutique, highly-certified premium brand (FSC/PETA) targeting the ethical consumer. Their products are positioned as "lifestyle" cleaning tools for high-end residential use and bathroom maintenance.
TECHNICAL SPECS SHEET
- Material Science:
- FSC-Certified wood pulp and PETA-approved Sisal Hemp fibers. Completely free of synthetic glues and microplastics.
- Temperature & Resistance:
- Highly resistant to alkaline cleaners and hot water. Fibers maintain structural stiffness up to 75°C.
- Maintenance Protocol:
- Hand rinse with mild soap. Due to natural hemp content, ensuring proper airflow during drying is critical to prevent organic decay.
- Stacking & Modularity:
- Minimalist eco-packaging; individual sponges are designed with a slim profile for easy gripping and storage.
| Model Name | Best Use Case | Capacity/Dimensions |
|---|---|---|
| Isshah Plant-Based Kitchen Sponges, FSC Certified and PETA Approved, Natural, Eco-Friendly, Biodegradable Sisal Hemp Sponges for Dishes, Cleaning Sponge for Kitchen, Bathroom, Household - 12 Count | Sensitive surface cleaning (Kitchen & Bathroom). | 12-Count / Slim-Grip Design |
