Market Positioning
Imily Bela is a mid-premium fashion label focusing on "Street Style" and athletic aesthetics for young women. Their primary user base is the active collegiate population looking for trend-forward, "Baby Tee" silhouettes.
TECHNICAL SPECS SHEET
- Material Science:
- Performance Ribbed Cotton with 5% Elastane; high recovery stretch for body-con fits.
- Temperature & Resistance:
- Sweat-resistant weave; maintains elasticity up to 35°C (95°F) washing temperature.
- Maintenance Protocol:
- Do not use fabric softeners (can degrade elastane); wash with similar synthetic/cotton blends.
- Stacking & Modularity:
- High-density knit allows for tight rolling (Ranger Roll) without permanent creasing.
| Model Name | Best Use Case | Capacity/Dimensions |
|---|---|---|
| Cute Graphic Crop Top for Women – Burgundy | Athleisure / Collegiate Fashion | "Baby Tee" Fit / 2025 Series |
