Market Positioning
If You Care is a globally recognized premium legacy brand in the sustainability sector. Their user base includes high-end retail consumers and professional eco-consultants who require verified compostability standards.
TECHNICAL SPECS SHEET
- Material Science:
- 100% Natural patented blend of cellulose and non-GMO unbleached cotton. Plastic-free and chlorine-free.
- Temperature & Resistance:
- Extremely heat resistant; can be boiled for sterilization. Safe for use on all high-heat surfaces.
- Maintenance Protocol:
- Machine washable up to 190°F (90°C) and reusable up to 300 times. Dishwasher safe (top or bottom rack).
- Stacking & Modularity:
- Ultra-slim profile allows for flat-laying storage or vertical stacking; replaces up to 15 rolls of paper towels.
| Model Name | Best Use Case | Capacity/Dimensions |
|---|---|---|
| If You Care Sponge Cloths, 5 Count – 100% Natural Cleaning Rags for Kitchen, Bathroom, Home Countertop Surfaces – Absorbent, Reusable, Machine Washable, Compostable | Absorbing spills and streak-free surface polishing. | 5-Count / Flat Cloth Format |
