Market Positioning: Heynuts is a premium-tier athletic brand specializing in professional yoga and pilates apparel. Their user base consists of dedicated athletes who demand high-tactile feedback and superior "second-skin" fit.
- Material Science:
- Pro-Athletic Matte fabric; specialized Micro-brushing on both sides for a "Buttery Soft" finish; high Lycra content.
- Temperature & Resistance:
- Advanced moisture management for hot yoga sessions; maintains compression at high body temperatures.
- Maintenance Protocol:
- Cold wash only; wash with similar "soft" fabrics (avoid denim or towels); no heat; lay flat to dry.
- Stacking & Modularity:
- Features hidden inner-waist pockets for modular storage of keys/cards during professional training.
| Model Name | Best Use Case | Capacity/Dimensions |
|---|---|---|
| Buttery Soft High Waisted Yoga Leggings for Women | Professional Yoga, Pilates | 25" Inseam / Size M (8-10) |
