Market Positioning: Grove Co. is a premium lifestyle brand bridging the gap between high-performance cleaning and sustainable luxury. It targets home users who value aesthetic design (glassware) and plant-based chemical efficacy.
- Material Science:
- Heavy-duty Borosilicate glass bottles with silicone sleeves; concentrates housed in recyclable aluminum or glass vials.
- Temperature & Resistance:
- Glass bottles are dishwasher safe and thermal-shock resistant; concentrates stable at standard shelf temperatures.
- Maintenance Protocol:
- Glass bottles: Dishwasher safe. Spray nozzles: Hand wash with warm soapy water to prevent mineral buildup.
- Stacking & Modularity:
- Uniform bottle heights across the ecosystem for organized under-sink storage; color-coded silicone sleeves for task identification.
| Model Name | Best Use Case | Capacity/Dimensions |
|---|---|---|
| Grove Co. Glass Cleaner, Refill Concentrate (6 Pack) | Streak-free cleaning for windows and mirrors. | 6 x 1 Fl Oz Vials |
| Grove Co. Multi-Purpose Cleaner + Glass Bottle Bundle | General surface cleaning and kitchen maintenance. | 16 Oz Bottle + 2 Refills |
| Grove Co. Tub and Tile Cleaner Bundle | Bathroom grime and soap scum removal. | 16 Oz Bottle + 2 Refills |
