Market Positioning: Genuine Fred is a premium novelty gift and housewares brand. They cater to a design-forward user base looking for a balance between playful aesthetics and functional kitchen utility.
- Material Science:
- High-grade, BPA-Free Food-Safe Silicone; extremely durable and resistant to staining and odors.
- Temperature & Resistance:
- Microwave safe for steam cleaning; high heat resistance for immersion in boiling water (infusers).
- Maintenance Protocol:
- Dishwasher safe; can be boiled for sterilization. Flexible material allows for easy removal of tea leaves or calcium buildup.
- Stacking & Modularity:
- Soft, flexible construction allows for storage in small drawers without risk of breaking; non-stick surface properties.
| Model Name | Best Use Case | Capacity/Dimensions |
|---|---|---|
| Dragon's Breath Microwave Steam Cleaner - Fun & Effective | Steam-cleaning microwave interiors | Fits all standard microwaves |
| Genuine Fred Grim Reaper Silicone Tea Infuser | Single-cup loose leaf tea steeping | Standard Mug Size |
