Market Positioning
Garden of Life is a "Premium/Professional" brand specializing in whole-food, plant-based nutrition. It caters to the high-end consumer market, specifically those following vegan, non-GMO, and organic lifestyles.
- Material Science:
- Fully recyclable, non-toxic packaging; BPA/BPS/PVC free; Real-fruit based chew matrix (no synthetic fillers).
- Temperature & Resistance:
- Optimal storage below 22°C (72°F). Product is sensitive to melting due to pectin-based formula.
- Maintenance Protocol:
- Keep in a cool, dry cupboard; cap must be tightened to maintain pectin integrity and flavor.
- Stacking & Modularity:
- Ergonomic bottle shape for easy grip; designed for high-density placement in health-food store displays.
| Model Name | Best Use Case | Capacity/Dimensions |
|---|---|---|
| Kids Multi Gummies, Organic Fruit Flavor, 120 Count | Whole-food nutrition for vegan households | 120 Count |
