Market Positioning
Furtalk is an entry-to-mid-level lifestyle brand focusing on casual fashion accessories. Their primary user base is the everyday consumer looking for stylish, comfortable headwear for leisure activities.
TECHNICAL SPECS SHEET
- Material Science:
- 100% Washed Cotton with an unstructured "dad hat" crown for breathability and comfort. Metal adjustable buckle for sizing.
- Temperature & Resistance:
- Breathable for high-heat summer conditions. Not microwave/freezer/oven safe (textile accessory).
- Maintenance Protocol:
- Hand wash recommended to maintain shape and vintage wash finish. Do not tumble dry; reshape while damp.
- Stacking & Modularity:
- Unstructured design allows the cap to be folded and packed flat without damaging the brim or crown structure.
| Model Name | Best Use Case | Capacity/Dimensions |
|---|---|---|
| Stylish Women's Baseball Cap - Adjustable Size | Casual outdoor wear and sun protection | Adjustable (One Size) |
