Market Positioning
Fruit Of The Loom is a high-volume premium value brand synonymous with durability and moisture-tech. It serves a diverse user base from home consumers to professional athletes.
TECHNICAL SPECS SHEET
- Material Science:
- Eversoft® Fleece; moisture-wicking dual-defense technology; tag-free design.
- Temperature & Resistance:
- Engineered for high-moisture environments; maintains softness up to 50+ wash cycles.
- Maintenance Protocol:
- Machine wash cold; tumble dry medium; moisture-wicking properties remain active after washing.
- Stacking & Modularity:
- Nesting-friendly fleece construction; modular compatibility with standard athletic wear sets.
| Model Name | Best Use Case | Capacity/Dimensions |
|---|---|---|
| Men's Eversoft Fleece Full Zip Hoodie - Black | Active outdoor use and gym wear | Size Large (Eversoft) |
