Market Positioning: Freie Liebe is a mid-tier "Kawaii" aesthetic brand targeting the Gen-Z and hobbyist demographic. The brand focuses on customizable, accessory-heavy designs for middle school and high school social environments.
TECHNICAL SPECS SHEET
- Material Science:
- Premium Oxford Cloth and PVC "Clear-Window" panels; reinforced stitching at load-bearing points for durability.
- Temperature & Resistance:
- Cold-crack resistant PVC rated to -5°C; heat-resistant nylon zippers to prevent warping.
- Maintenance Protocol:
- Spot clean with damp cloth; remove pins and aesthetic accessories before any cleaning. Do not bleach.
- Stacking & Modularity:
- Multi-pocket modularity designed for "Ita-bag" customization; compatible with standard 3-inch collectible pins.
| Model Name | Best Use Case | Capacity/Dimensions |
|---|---|---|
| Freie Liebe Kawaii School Backpack for Girls - Cute Aesthetic Backpack School Bookbag with Pin and Accessories | Lifestyle / Academic / Aesthetic Hobbyists | Approx. 20-35 Liters |
