Market Positioning
First Day is a premium, direct-to-consumer health brand focused on organic-sourced nutrition and reduced sugar. Its primary user base consists of health-conscious parents prioritizing bioavailable vitamins for children.
- Material Science:
- Primary container made from 100% recyclable PET plastic; child-resistant Polypropylene (PP) closure. BPA-free.
- Temperature & Resistance:
- Highly sensitive to heat due to pectin-based gummy formula. Store in a cool, dry place (< 25°C). Do not freeze.
- Maintenance Protocol:
- Keep bottle tightly closed to prevent moisture absorption. Do not wash the bottle with water while vitamins are inside.
- Stacking & Modularity:
- Standard wide-mouth jar design; flat lids allow for stable vertical stacking in pantry storage.
| Model Name | Best Use Case | Capacity/Dimensions |
|---|---|---|
| Kids Multivitamin Gummies Age 4+, Strawberry & Orange | Daily immune and brain support | 30 Day Supply |
