Market Positioning: Fantastik is a high-volume entry-level brand focused on versatile, everyday efficacy. It is primarily designed for residential home users seeking a "one-bottle" solution for kitchen and bathroom surfaces.
- Material Science:
- High-density polyethylene (HDPE 2) trigger bottles with polypropylene (PP) spray heads; BPA-free packaging designed for leak-proof transit.
- Temperature & Resistance:
- Liquid stability maintained between 32°F (0°C) and 120°F (49°C); chemical efficacy decreases at sub-freezing temperatures.
- Maintenance Protocol:
- Single-use recyclable bottles; spray nozzles are adjustable for "Stream" or "Spray" and should be wiped clean after heavy grease contact.
- Stacking & Modularity:
- Vertical stacking compatible with standard retail shelving; flat-base bottles provide stability in under-sink storage.
| Model Name | Best Use Case | Capacity/Dimensions |
|---|---|---|
| Fantastik All Purpose Cleaner, Multipurpose Surface Cleaner & Kitchen Grease Removal | Multi-surface daily cleaning | 32 Fl Oz |
| Fantastik Advanced Kitchen Cleaner - 32 fl oz | Heavy grease removal | 32 Fl Oz |
