Market Positioning
ecoTru is a specialist in organic-material integration, positioning itself as a mid-tier brand for the "kind" kitchen. It caters to users who prioritize white-cellulose aesthetics and organic-certified coconut components.
TECHNICAL SPECS SHEET
- Material Science:
- Premium White Cellulose (Chlorine-free) and Organic Coconut fiber. Biodegradable and non-scratch.
- Temperature & Resistance:
- Safe for standard household dishwasher temperatures (65°C). Non-leaching and BPA-free.
- Maintenance Protocol:
- Microwave sterilization safe for 30 seconds when damp. Air dry in a well-ventilated area.
- Stacking & Modularity:
- Ships in a compact 6-pack box, ideal for consumers with limited storage space who prefer frequent rotations.
| Model Name | Best Use Case | Capacity/Dimensions |
|---|---|---|
| ecoTru 6 Pack Natural Kitchen Sponges, Compostable White Cellulose & Organic Coconut Scrubber Sponge for Washing Dishes, Kind Eco Friendly Non-Scratch & Biodegradable Dish Sponges | Eco-friendly dishwashing with aesthetic appeal. | 6-Pack / Standard Rectangle |
