Market Positioning
Easyclean occupies the entry-level utility segment, focusing on affordable, ergonomic handheld solutions for residential maintenance. Their primary user base consists of homeowners looking for specialized tools to simplify repetitive dusting tasks on varied surfaces.
- Material Science:
- High-density polyester microfiber blends and reinforced Polypropylene (PP) handles; BPA-free and non-toxic components.
- Temperature & Resistance:
- Operational range from 0°C to 60°C; heat-resistant fibers prevent melting during high-friction dry dusting; not for oven/microwave use.
- Maintenance Protocol:
- Microfiber sleeves are machine washable (cold/warm cycle); air dry recommended to maintain electrostatic properties; handle is hand-wipe only.
- Stacking & Modularity:
- Features integrated hang-holes for vertical storage; slim-profile design allows for nesting in narrow utility drawers.
| Model Name | Best Use Case | Capacity/Dimensions |
|---|---|---|
| EasyClean Microfiber Duster for Blinds, Multi-Surface Microfiber Dusters for Cleaning | Venetian blinds, baseboards, and narrow gaps. | Handheld / Variable reach |
