Market Positioning
Eastsport is an entry-level lifestyle brand focusing on accessibility and versatile daily use. Their primary demographic is students and casual travelers looking for lightweight, trendy designs.
- Material Science:
- 100% Lightweight Polyester with "Static Dot" printed finishes; BPA-free synthetic linings.
- Temperature & Resistance:
- Fade-resistant fabric; suitable for standard outdoor temperatures; low water resistance.
- Maintenance Protocol:
- Machine washable on cold/delicate cycle; air dry only; do not iron printed patterns.
- Stacking & Modularity:
- Soft-structure allows for compact folding; nests easily inside lockers or backpacks.
| Model Name | Best Use Case | Capacity/Dimensions |
|---|---|---|
| Eastsport Crossbody Messenger Purse - Shoulder Handbag For Women | Errands/Casual Carry | Compact Purse Dimensions |
