Market Positioning
Dr. Moritz is a "Specialty/Boutique" health brand focused on vegetarian-friendly and non-GMO formulations. It targets parents seeking "cleaner" ingredient lists and those who prefer multi-pack value options.
- Material Science:
- Pectin-based gummy (Gelatin-free); BPA-free plastic housing; Recyclable materials.
- Temperature & Resistance:
- Heat sensitive; store in a cool, dark place below 24°C to prevent gummy clumping.
- Maintenance Protocol:
- Seal immediately after use; moisture-sensitive; check inner seal upon arrival.
- Stacking & Modularity:
- Sold in 2-pack bundles for modular pantry backup and bulk storage.
| Model Name | Best Use Case | Capacity/Dimensions |
|---|---|---|
| Kids Multivitamin Gummies - Daily Complete Support | Vegetarian-friendly daily support | 2-Pack (120 Total) |
