Market Positioning: Carhartt is a premium heritage brand synonymous with extreme durability for professional tradespeople and outdoor enthusiasts. Their products transition seamlessly from rigorous job sites to daily urban use.
TECHNICAL SPECS SHEET
- Material Science:
- 1200D Poly with Rain Defender® DWR; Duravax™ abrasion-resistant base; heavy-duty cotton Duck canvas.
- Temperature & Resistance:
- Extreme weather ready; Rain Defender® technology ensures water beads off; molded bases protect contents from slush/puddles.
- Maintenance Protocol:
- Wipe with cold water; air dry. For apparel: machine wash cold with similar colors; tumble dry low or hang dry to preserve DWR.
- Stacking & Modularity:
- Convertible designs (Backpack-to-Tote); integrated laptop sleeves; molded bases allow stable upright stacking in trucks.
| Model Name | Best Use Case | Capacity/Dimensions |
|---|---|---|
| Carhartt Onsite Tool Bag, Durable Water-Resistant, Tool Storage Bag, Heavyweight w/Molded Base, 18-Inch, Carhartt Brown | Heavy Construction | 18-Inch |
| Carhartt Unisex Rain Defender&Reg - Convertible Backpack Tote Wine One Size | Daily Commute | One Size |
| Carhartt Classic Convertible Backpack Tote - Durable Water Repellent Material W/ 17" Laptop Sleeve, Black | Tech/Office Transit | 17" Laptop Sleeve |
| Carhartt Heavyweight Hooded Sweatshirt for Men | Outdoor Workwear | XL (Peat) |
| Carhartt Brown Odessa Cap for Men | Sun Protection | One Size |
