Market Positioning: Premium licensed character brand specializing in ergonomic youth gear and functional meal solutions. Targets preschool and primary school families.
- Material Science:
- Soft-touch Polyester, PEVA insulation, and food-grade Polypropylene for bento components (BPA Free).
- Temperature & Resistance:
- Bento boxes: Freezer safe; Microwave safe (lids removed); Heat resistant up to 100°C.
- Maintenance Protocol:
- Bento Box: Dishwasher safe (Top-rack). Backpack: Hand wash and air dry.
- Stacking & Modularity:
- Bento boxes designed to fit precisely into the bottom or front compartments of 16" backpacks.
| Model Name | Best Use Case | Capacity/Dimensions |
|---|---|---|
| Bluey Bento Lunch Box Set with Water Bottle | Portion-controlled Meals | Multi-compartment + Bottle |
| Bluey Kids 16 Inch School Backpack | Full School Curriculum | 16 inches |
