Market Positioning: Blisset occupies the mid-tier value segment, focusing on high-volume multi-packs for everyday fitness. Its primary user base includes regular gym-goers and home yoga practitioners.
TECHNICAL SPECS SHEET
- Material Science:
- Non-see-through Poly-Elastane blend; high-tensile strength for tummy control and compression.
- Temperature & Resistance:
- Ambient temperature stability; high resistance to mechanical friction and pilling during high-impact movement.
- Maintenance Protocol:
- Cold machine wash; no bleach; lay flat to dry to maintain original elasticity and shape retention.
- Stacking & Modularity:
- Standardized thickness allows for efficient roll-packing and modular storage in drawer organizers.
| Model Name | Best Use Case | Capacity/Dimensions |
|---|---|---|
| High Waisted Leggings 3 Pack for Women | Daily Workout/Running | 3-Pack Bundle / Multi-Size |
| Women's High Waisted Workout Capris with Pockets | Yoga and Gym Training | Capri Length with Utility Pockets |
