Market Positioning: Premium licensed merchandise brand for global entertainment franchises. Primary user base consists of youth/students (Home/School) and collectors.
- Material Science:
- High-denier Polyester and Synthetic leather; PEVA linings in lunch components (BPA Free).
- Temperature & Resistance:
- Insulated lunch compartments maintain 4°C to 60°C for up to 4 hours; water-repellent coating.
- Maintenance Protocol:
- Spot clean only; lunch bags should be wiped with mild detergent after each use.
- Stacking & Modularity:
- Integrated attachment systems (carabiner loops) for connecting lunchboxes to backpacks.
| Model Name | Best Use Case | Capacity/Dimensions |
|---|---|---|
| Magical 5-Piece Backpack & Lunchbox Set | Full School Day Utility | 16" Main Bag + Accessories |
| Disney Princess AOP 14" Youth Backpack | Travel/Preschool | 14 inches |
