Market Positioning
Beautural is a premium consumer-grade brand specializing in high-efficiency garment care and small home appliances. Its primary user base consists of residential users and frequent travelers who require reliable, salon-quality results from portable hardware.
TECHNICAL SPECS SHEET
- Material Science:
- High-impact ABS plastics, stainless steel blade systems, and BPA-free polycarbonate water tanks for steamers.
- Temperature & Resistance:
- Steamers reach operational temperatures up to 212°F (100°C); heat-resistant plastic housings prevent external thermal transfer.
- Maintenance Protocol:
- Detachable fuzz collectors should be emptied after each use; water tanks require distilled water to prevent mineral buildup; do not submerge motorized units.
- Stacking & Modularity:
- Designed with ergonomic handheld forms; foldable models utilize a hinge-lock system for compact storage in travel luggage.
| Model Name | Best Use Case | Capacity/Dimensions |
|---|---|---|
| BEAUTURAL Fabric Shaver and Lint Remover | Restoring knitwear and upholstery | Dual speed / 2 Stainless Blades |
| BEAUTURAL Steamer for Clothes (Foldable) | Lightweight international travel (120V) | 30s Heat-up / Foldable |
| BEAUTURAL Steamer for Clothes (Large Tank) | Extended home garment sessions | Large Detachable Water Tank |
